During the year that Martin worked with CAIS Boarding Schools, he drove from Nanaimo to Halifax
digitally marketing student experiences ranging from canoeing in Ontario, horseback-riding in BC, playing Ruby in Nova Scotia, or putting on a play in Manitoba.
Martin consistently met tight deadlines, worked independently and managed 26 client accounts simultaenously.
Term of Employment
October 2014 - October 2015
Squarespace, Final Cut Pro, Adobe Lightroom, Twitter, Facebook, Youtube, Hootsuite
Responsibilities and Accomplishments include:
- Social Media - Proactively managed Twitter, Facebook, LinkedIn and Instagram profiles. Created social media marketing plan with regular analysis and data-driven action items.
- Web Development - Designed, developed and maintained various web presences with CMS (SquareSpace and FinalSite) and Google Analytics integration.
- Graphic Design and Video Production - Utilized creative media to demonstrate the value of a Canadian Boarding Experience; produced marketing materials (print and digital, static and dynamic).
- Leadership - Organized, directed and facilitated a five-day leadership retreat for over 150 students and staff from 25 schools across Canada.